Identity Implementation and Templating
Companies have long since figured out the power of a strong visual identity. “Brand management” was the buzz of the nineties as designers and marketers preached the value of presenting a distinct and consistent face to the world, including both public and internal communications. While that's easy to say, the realities of implenting your identity are a little messier, especially in the light of rapid and unpredictable technological change.
We have years of experience implementing brand identities across a variety of platforms, media and software packages. We've developed corporate stationery suites in Microsoft Word and created extraordinary interactive Powerpoint presentations and templates. We’ve created usable and consistent Quark Xpress templates, made lightweight, high-quality, optimized PDF files and rendered logos in every imaginable format. We've even made automated templating systems using custom interfaces built in Microsoft’s Visual Basic for Applications (VBA) that allow novice users to make impressive, professional-quality presentations and documents with very little expertise.
We'll give you the straight talk on brand management and implementation. We’ll walk you through the issues, especially color management, font licensing, distribution and the many technological bottlenecks you may encounter along the way. In the end, we'll give you the goods — intelligent, savvy and consistent brand implentation in the format you require.
